Your electronic waste put to good use

E-Cycle had produced a corporate video (Exhibit 75) to help legitimize their company. They would show this video to people such as John Ford to explain the company's business and what they do.

Their slogan: E-Cycle - your electronic waste put to good use.

They played it for us in the courtroom. It's a mix of video showing garbage, flash blurbs such as "500 tons of waste each year", and some grooving disco music. The video is about 10 minutes long and is narrated by LC McNeil.

It also shows their website: www.ecyclemanagement.com. But don't bother trying the url. It no longer works.

Anyway, according to the audio transcript, Ford got to watch this snappy little video on a laptop in McNeil's car.

Here's his reaction:

"That you speaking?" asks Ford.
"Uh-huh. I did the voice over," says McNeil.

Ford then says nothing for the rest of the presentation while McNeil does a his sales pitch.

"Where's that warehouse located? Which city?"
"Atlanta," says McNeil. "...What do ya think, sir?"

"Very impressive. One hell of a marketing pitch. This time next year, there'll be one hell of a damn market," says Ford.

After the pitch LC McNeil shows Ford some tunes he's working on with Prince and Disney. McNeil says he had them on his computer to make his music persona more real.